You will probably get spammed on Instagram from random online retailers asking you to join their affiliate program. So, you’ll be reaching out to press, media, marketing, or communications people. Your last resort should be [email protected] or [email protected] since those accounts get a ton of questions on a daily basis, and you risk your email getting unnoticed or buried in the stack. Why? This way, you’re showing the brand you’re looking to work with on Instagram that you nurture your audience and engage with them. We’re talking FTC rules and disclosing your agreement with #ad or #sponsored. Check out my page here. You have to have 10K+ followers to even be considered semi-serious. Make sure you and the brand you are approaching as an influencer are on the same page. The media kit should be helping round you out in your pitch email and if you already have created one, then why not include it as just icing on the top of an amazing pitch?! Often brands treat bloggers as a way to advertise cheaply. Just a simple “hi, I’d love to collab” will definitely no longer work and is honestly pretty rude and entitled of someone to do. Great tips! Don’t make the mistake of accepting things just because they’re “free” because in reality, you’re spending your time and energy creating content for this brand. Find local boutiques in your area and reach out to them. Tell them what they want to know – who your audience is. Ways Brands Can Measure Their Return On Investment Brand Awareness If you asked your audience to perform a task, such as use a hashtag, … What’s more, when looking into your credibility, they are most likely going to check your other social media channels. Why Use Influencers on Instagram? This is how each and every one of the, When on a brand’s website, it can be overwhelming to decide which person to contact from the email list. Required fields are marked *. Join Facebook groups. Let me introduce myself. . Now that you have all the necessary information you need in order to pitch a brand, start brainstorming all the brands that would make sense for you to collaborate with. How to promote your shop using Instagram? In fact, most of my collaborations never even mentioned the idea of one. Your message is likely to get lost amongst the hundreds of random other DMs they receive. Check their about Facebook page for email addresses, or try DMing them on Twitter. Save my name, email, and website in this browser for the next time I comment. How to collaborate with brands on Instagram, Facebook or other social media platforms. Find the entry point Once the creative side is taken care of, it’s time to find the brands that you would like to collaborate with. How to collaborate with brands on Instagram. How to Collaborate with Brands I get asked all the time how to collaborate with brands on Instagram. Influencers must be paid or at least compensated ; sometimes if they are smaller they will accept a free product, but generally brands should shell out if they are after quality content. Think of doing something similar to draw the brand’s attention. When you pitch yourself to a brand, you will be able to share exactly who you are and what you love. After I shared this collab on Instagram, a few people asked me how; how did I land this collaboration? Bloggers, Learn How To Collaborate with Brands! Do you think they are the right person to collaborate with for your brand? Any unaddressed issue may cause unnecessary delays, or even worse, it can cost you your future deals with authority brands on Instagram. Now, you’re probably wondering what the h*** a media kit is. If you want to learn how to collaborate with brands on instagram, read our detailed list of all the steps to take to pitch your first brand. For example, let’s say that you work in the music industry. Partnering with influencers increases reach, brand awareness and revenue. Just keep working and growing and you’ll be on their radar soon enough. This is rarely the case, however. I think I screenshot the whole thing lol. More giveaways with ads , where brands work with advertizing agencies to create content and increase their reach on social media. Depending on the type of brand, its marketing strategy, and your own resources and skills, your brand collaborations can take many different forms. But you’re probably wondering how do you actually get brand sponsors on Instagram, right? Thanks so much for sharing. Subscribe to get the latest updates on everything IG. They will take a quick look at your account, and then discard you because they cannot see that you have anything to offer them. Loved how thorough the information was. Everyone likes to feel special. No bragging. Image via Instagram Giveaways are a great source of user-generated content which prove to be very useful for brands. In reality, it’s actually fun putting these together because you can get as creative as you want. If you’re in it for the long game, you want your reputation to be built on genuine collaborations that speak clearly of your niche and values. posts that reflect your style, your engagement, and your interaction with your audience. First, you have to learn to use Instagram… If you don’t have any past collaborations, you can include what types of content or services you provide. Any time you are paid, sponsored, given anything for free, in-kind, gifted etc to collaborate with brands. Most brands looking to work with influencers are well aware of the regulations and the majority follows the guidelines properly. So important to work with brands that have synergy. The cool thing is it will list all the emails in the categories according to the departments. After the first pitch email is sent, the brand will either respond back saying that they’d love to collaborate, or that now isn’t the best time. Therefore, you have that amazing asset to offer the brand. Most brands looking for influencers don’t value the number of followers as much as they do the quality of engagement. Most brands will ask for your media kit right off the bat, but if you’re new to the game, and you don’t have a huge following, you can leave this part out, and ask to collaborate for a free product. Signs That You Might be Ready to Connect with Brands on Instagram There is little point approaching brands too early. Reality: In less than a few hours of going public, I Don’t forget to let us know about your progress in the comments. It’s a collaborative process and oftentimes, the email thread will continue for weeks until the collaboration is complete! So, be sure to highlight their ROI upfront. Now that you have a presence on social media and created your own brand, you’re able to land some collaborations. But let’s get back to basics before we get to the nitty-gritty of how to collaborate with brands on Instagram. This is another great way to get the attention of brands that are interested in working with influencers. On top of this, your audience most likely enjoys the same things since they are following you and engaging with your content. brands that collaborate with bloggers, coachella music festival, how to collaborate with brands on instagram, how to collaborate with fashion brands, How to reach out to brands as an influencer, how to work with brands on, , , , , , torinucci.com, Form action Often times, brands will also provide monetized or trackable links for you to post in your Instagram stories in a swipe up link and/or in your bio. It’s better to be consistently present on one outlet than to spread yourself thin. The worst that’s going to happen is you get a no. Make sure to write a couple of sentences describing yourself in the best light. Wrong. Appreciate that . Instagram Story takeovers are one of the quickest ways to collaborate on Instagram and it’s something you can coordinate within a matter of minutes. This past week, I landed a dream collaboration with a brand called Princess Polly. State it clearly, and add your humble commission in the form of a free product, or financial compensation. I typically don’t include a lot of photos of me, but I guess I need to start! Tell them that you are trying to reach their public relations department, or you are wondering if they have a specific email for collaborations. Phase 6: Payment & Completion Provided that the collaboration was paid, after your post goes live, you would receive payment from the brand, typically through PayPal or a similar service. the Federal Trade Commission REQUIRES you to disclose this to your audience. people. Understand that brands on IG, big and small get hundreds of emails from brands and influencers asking for collaboration, so you’ll have to really step up your game to even get noticed. As a creator, blogger, entrepreneur, artist, etc., you have a say when you collaborate with brands. It definitely helps when developing an audience!! With more than 300 million users, Instagram has become one of the most engaging … When it comes to brands looking for influencers, the majority of them would like to do a blog post, plus an IG post for a collaboration. If you take a look if the IG account of a micro-influencer. Don’t get discouraged if this happens; it just means that they may not have the budget for influencer marketing right now. On the contrary, I’d actually venture to say that if you’re not one of these things, it may be easier for you to work with a brand. Make sure your entire digital presence is consistent, with clear niche and design. One of the things to consider is creating a clear media kit, which you can customise to fit the specific brand on Instagram you’re in business with. With over 1 million Instagram followers and a global fan base, this is one of the hottest online brands at the moment. First, you have to learn to use Instagram’s search tools. Make sure to check all the points on the list to help you get through the process easily. The short answer- by reaching out to brands as an influencer. If you have a pretty engaged audience on one social media platform, you’re totally able to pitch yourself. I created this media kit on Canva!Simply go to Canva.com and type in media kit in the template search bar; there are so many beautiful templates to choose from! Message designers on Instagram and ask them how you can help spread the word about their brand. And, more importantly, you’re telling them how this translates to their brand and what they can get from this collab. Your email address will not be published. In my experience, I have just sent my pitch email to the generic email in the brand’s bio and they’ve either put me in contact with the correct person or forwarded my message to them themselves. Published by Nataliya Ogle on March 6, 2019 March 6, 2019 You’ve probably read a ton of guides on how to collaborate with brands as a blogger and best practices to get brand collaborations. It will be easier to pitch yourself to a brand when they are able to see your history of content, your voice, and your audience, which can all be done with one platform of your choice. This is the exact email pitch I sent to a brand that I ended up landing a collaboration with: See how easy that is?! Unsubscribe. Feel like you need some help in the growth department? Love the points you included about doing thorough research about the brand you’re interested in collaborating with. If the brand you’re reaching out to as an influencer is not keen on going full disclosure, you should think twice if a free product or any amount of money they’re offering is worth getting your profile banned. By doing so, brands will have an additional way to view your work and will be able to see your latest stats at any time. I’m glad you found it helpful . Enjoyed this read? Although there are enormous amounts of opportunity for influencers to collaborate with brands on Instagram things can get too difficult to navigate, too soon. Nurturing genuine community amongst your followers pays off – big time! So you’ve reached a solid IG following and think you’re ready to add some brand If you’ve got none, insert links to your most. If you don’t come from the world of PR, creating a media kit seems like a daunting task. Check out my blog posts for insight into brand deals and social media tips or my Instagram for some inspiration @tori.nucci, List choice Forwarding this along to some clients of mine! For example, if you’re a conscious travel influencer, your audience most probably consists of like-minded conscious travel enthusiasts who would benefit from getting introduced to a brand producing organic, cruelty-free backpacks. Subscribe No need to panic if nothing comes out of it at first shot. Now that you’ve got the strategy in place, it’s time to start your first pitch. Most of the brands looking for influencers to maximise their IG game want clear insight into the audience and the overall engagement. This is what will decide which brands you reach out to. Why? Look at how Jen. Right? Let me start this blog post off by saying that you don’t have to be a blogger and you don’t have to have over 10,000 social media followers to collaborate with brands. Pros and cons of brand work. 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