Don’t forget to download my Blogging Blueprint where you will learn my special trick for finding all these companies and finding even more brands looking to work with influencers! There are lots of influencer platforms, such as Influenster, that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! Then, once your campaign is complete, review your results to decide if the campaign was a success or needs work. Use Keyhole to follow topics relevant to your niche as well as find brands regularly covering your industry. Ways to Find Brands You can Work With. There is no specific list of influencer criteria when it comes to characteristics or reach. Save up to 10 sites that look promising using the List Builder and analyze them further using Alexa’s competitive website analysis tools. Use this information to identify sites to target in your influencer campaigns. Influencity targets both agencies and brands with an all-in … You should check out this post here for pitching brands with a smaller following: https://www.dananicoledesigns.com/work-with-brands/. Before you decide to reach out to anyone, make sure you have crafted the perfect pitch and have a professional media kit ready to go, complete with your logo (don’t have a media kit? Connect with brands looking for influencers. By submitting this form, you agree to Alexa’sÂ, © Alexa Internet, Inc. 1996 - 2020    |  Â, How to Find Influencers in Your Niche: 19 Tips, Tools, and Providers, 25 Powerful PR Tools to Earn and Measure Media Men…, Semantic Search: What it is and How it Impacts You…, An influencer doesn’t even necessarily need a very large audience to be considered an influencer. In this guide, we’ll show you how to find influencers who can support your marketing strategies by reviewing 19 tips and tools for developing, launching, and refining an effective influencer marketing strategy. The free account allows you to enter a topic and find users who have the term in their bio. Thank you for this list! Should you wait for brands to ask you to collaborate first? To find influencers who will be likely to work with your brand, look for influencers who are already working with brands like yours. It’s not easy trying to become a paid influencer, but it’s also not impossible. Aim for that sort of polished Instagram look. There are lots of influencer platforms, such as Influenster, that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! Where innocent social media scrolling turns into hours of looking through makeup videos, beauty tips, skincare tutorials, stalking influencers, and also not forgetting those tempting brand … They search by number of followers and category (Fashion, Sport, Cosmetics), then sort by country to see if the target audience can be reached by … Identify the top influencers talking about the topic and also use the influencers tab to find top accounts related to the topic. Welcome to my cozy home on the internet! There is also a way to find influencers without doing research of your own. Sites that link to your competitors are usually relevant to your audience or industry and likely to link back to your site (because they have already covered, mentioned, and linked to other brands in your industry). Looking for influencer marketing inspiration? This is click bait just like all the rest. If you’ve been building your Instagram account for a long time, you may have already attracted knowledgeable influencers. Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche. Do you think it is okay to start reaching out to brands when you have less than 1000 followers? Our social influencer marketplace is 100% free to join with a seamless brand … See the topics and sites your ideal audience loves most using Alexa’s Audience Interest tool. Known formerly as Revfluence, Aspire IQ is a self-service solution for brands and marketers looking for influencers to work with. How Do Brands Find Micro Influencers Manually Additionally, to get a better understanding of what people may be looking for the influencers, you will have to track micro-influencers on social … Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche No problem! Brands … Where are you supposed to start?! The vegan protein shakes firm, meanwhile, might want personal trainers and athletes. When used effectively, influencer marketing provides authentic, trusted, far-reaching, and affordable brand … Both Influencers & Brands … Who do you reach out to? Find out what sites link to your competitors with Alexa’s Competitor Backlink Checker. Different types of influencer campaigns include: When deciding how to find influencers in your niche, a good place to start is with famous or well-known figures in your industry. That content is updated … For influencers looking to find brand partners, a great first step is to sign up on the Find Your Influence platform today. The increase in influencer marketing 2014-2016 mirrors the decrease in print advertising. But it can be an intimidating task trying to find those brands! . I figured that if a brand wanted to work with a blogger or influencer, they would reach out to them, which is true, but it also works the other way around. And a word of advice: it’s better to for influencers to work directly with brands so you can develop an ongoing relationship that leads to more paid collaborations. There are three types of influencers: Celebrity Influencers, Macro Influencers, and Micro Influencers. Do you crave any chance to cook up a storm in the kitchen? Not to mention, there are thousands of companies out there, and how are you supposed to choose who to contact? In 2020, Dana Nicole Designs was awarded one of the best marketing blogs by Feedspot. Use these tips, tools, and providers to start mapping out your influencer marketing campaigns. In many cases, you don’t have to look far to locate the best influencers for your brand. Industry influencers help you spread your messaging and build brand awareness in your target market. How to Find your Brand Influencers: 1. When I started blogging, I did it because I wanted to grow a name for myself as a graphic and web designer. How am I rewarded? Remember, brands can work with big and small influencers. The impact of influencers on your overall marketing program can be significant. Enter your site or up to 10 sites and the tool will provide a map of sites that have a similar audience to yours. Instead of manually searching for influencers, use the following tools to find top influencers for your campaigns. How do I find brand partners? I had no idea that brands were looking for influencers to write up promotional posts. Use the platform to find influencers and also manage your influencer relationships and guest blogging outreach.Â. Finding brands that work with influencers is necessary if you want to become a paid influencer. Let Instagram Suggest People to You. Princess – Kitchen Appliances. Influencers who share your audience can provide just as much value as those directly tied to your industry. Your email address will not be published. Well, I’ve done a bit of the work for you! The TapInfluence Marketplace connects content creators with marketers who want to leverage their reach. From … While the more traditional method of jumping from network to network to find influencers … An influencer doesn’t even necessarily need a very large audience to be considered an influencer 5. Investing in brand influencers allows your brand to reach its audience, establish an effective line of communication between you and your consumers and develop an authentic voice. Beauty and Fashion Brands Looking for Influencers, Home & Decor Brands Looking for Influencers, Food & Drink Brands Looking for Influencers, Children’s Brands Looking for Influencers, Technology Brands Looking for Influencers, Miscellaneous Brands Looking for Influencers, https://www.dananicoledesigns.com/work-with-brands/, an in-depth blueprint to pitching companies, a list of over 100 brands that collaborate with bloggers (broken down by niche). The easiest way of finding the right influencers for your business is to look for the ones who are already talking about you. A small and engaged audience is highly valuable! Do you know how the influencer will … Click & Tweet! The right influencers are people, brands, and accounts that can best help you reach your audience and goals. Upfluence. TikTok vs Instagram: Which Platform is Best for You? When you start to look for influencers, use these tips to guide your search. BrandSnob. Remember that they’re going to be posting content promoting your brand … Brands can engage influencers by getting them to: Through these partnerships, brands can reap multiple and varied benefits of influencer marketing. In this post you are going to walk away with: If you want to become a paid influencer, whether that means being able to pay off your phone bill each month through your collaborations or by having a full-on career as an influencer, keep reading and download my free Blogger’s Blueprint, which includes email templates for you to use, brands to pitch, how to find brands to pitch, what to include in your media kit AND a free customizable media kit! Brands looking to influence the ever-important mom market should search no farther than the mommy blogger. Enter a topic or theme related to your niche and view a list of sites with the highest share of voice for the phrase. Thanks for this list .. it’s super helpful! I’ve created a free media kit template just for bloggers like you!). As an Amazon Associate I earn from qualifying purchases. The demand (and budget) for influencer marketing grows every year, and it’s … Izzy and Liv. Reaching out to brands who have already collaborated with influencers means they already have a budget set in place for bloggers, and may be more likely to want to work with you as opposed to reaching out to companies who have no interest in working with bloggers or social media influencers. Jennifer is Marketing Manager at Alexa. Your email address will not be published. When deciding which influencer is right for your campaign, evaluate their authority to determine if they have a relevant or large enough reach to help you accomplish your goals. Perform an influencer analysis to evaluate the popularity of the website by entering the site URL and viewing the site’s Alexa Rank. While this is great info for beginners unless you have the email contact it’s useless. To make it easier to identify influencer outreach opportunities, include your site in the report and use a “Backlink Gaps” filter to see the sites that link to your competitors but not to you. Use what you learn to help drive future campaigns. BrandSnob is an Instagram influencer marketing platform that helps brands find and … At first, I thought that collaborations CAME to you. You won’t know. Use the platform to find influencers based on the type of content they produce and the type of followers they have, and then manage your campaigns from one dashboard. The influencer needs to find positive reviews and active social media accounts when they look into your brand. Evaluate influencers by looking through their social media accounts, videos, blogs, vlogs, etc. Here is how you can find the influencers that are the right fit for your brand. Influencer analysis is an important part of learning how to find the right influencers that can reach your audience. Discovering Mommy Bloggers. Lost in the dazzling world of beauty and makeup. Dana NicoleJanuary 17, 2017Blogging Tips, Entrepreneur Tips7 Comments. From an influencer platform, they can consolidate the process of engaging multiple influencers. This brand is looking for ambassadors who embody the definition of black culture, are … Now that you know what influencer marketing is and how it can benefit your brand, let’s look at how to find influencers for your brand. socially savvy individuals often know more about social media and engaging with digital content than brands and agencies For influencers who have previously registered on the Find … Find Influencers in 2020. Instead of manually searching for influencers, use the following tools to find top influencers for your campaigns Influencers don’t necessarily need to be tied to your industry. Enter up to 10 competitor sites to see what websites are linking back to them. I'm a pro-copywriter with multiple blogs who wants to help you start a profitable blog and understand how you can scale and grow through online marketing. Their followers are loyal and frequently shape their opinions and interests based on what the influencer thinks, uses, and believes. For example, if a relationship with an influencer results in the number of leads you were hoping to collect, run another similar campaign. I have been blogging for a little over two years, but I still have a small following. Take a look at how 100 Acres cosmetics brand posts look like. Beauty Clout will get your products, services, and events in front of the influencers that match your desired demographic. Hey Dana! © Dana Nicole Designs Inc | Digital Marketing Tips Contact | Privacy Policy | Terms & Conditions | Member Agreement. An influencer is an online authority who has a following of people who believe and listen to what they have to say. The best tactic is to reach out to brands (when possible) to secure collaborations, and forgo the middleman! Share of voice is the exposure a brand gets for the target term, so it helps you see which sites are authoritative and highly relevant to your topic and industry. Website: Influencity.com. Most of the time, here you can find brands of influencers. Dana currently works with B2B and SaaS clients and uses her blog to help small businesses and bloggers learn online marketing! Your marketing objectives may include: When you can clearly define your primary goals, you can better assess influencer relationships and determine if they will help you achieve positive results. These best practices will help you find the influencers most likely to help you create a successful campaign. Start building your influencer marketing campaign by first outlining what you want to happen as a result of your work. Blog posts or social media mentions about your brand will help … Work with the world’s hottest brands… As you map out your influencer marketing plans, also consider what type of campaign will best help you connect with the type of influencers you want to work with. Companies looking for greater scale from their influencer campaign will often turn to an influencer platform. It offers plenty of analytical data about influencers and … To support this type of niche marketing, set up a Google alert for industry-related terms to see who is regularly writing content about important topics in your industry, and browse forums to see who is regularly answering questions that relate to your industry. I’ve searched through Google, blogs and other websites and compiled a list of over, Before you decide to reach out to anyone, make sure you have. A … Dana Nicole is a freelance content marketer. 23 Dazzling Beauty & Makeup Brands Looking for Influencers. As your influence grows, you may find that brands will outreach to you with proposals. The remote working expert will want to look for tech professionals. Influencer marketing is when a brand leverages an influencer’s reach and authority to increase their visibility, share their messaging, and build brand awareness and loyalty. So grab a cup of your favorite tea and let's get started! Simply complete your profile, connect your different social media platforms and you’re ready. Regardless of your audience size, this post has some helpful tips for how to pitch companies and what to include in your media kit: https://www.dananicoledesigns.com/work-with-brands/. She has a Bachelor of Business with a major in marketing and has over 10 years of experience in marketing. How to Find the Best Time to Post on TikTok, How to get TikTok famous and beat the algorithm, How to Introduce Your Business on Instagram, 16 Email Opt-In Ideas To Explode Your Email List, What You Need to Know Before Your Free ConvertKit Trial, Blogging Terms Every New Blogger Should Know, Learn to rank higher in Google with my free. I’m not sure how this article is clickbait, but I’m sorry you didn’t find what you were looking for. Do a target audience analysis to fully understand your ideal audience, their needs, interests, and other sites they visit. My name is Dana. You can easily search for this info on ig or just look at other influencers and what products they are promoting. Influencers who already write about others in your industry … Would you email them and give a pitch of what your plan would be or? I’d definitely recommend reaching out directly to the companies. Use the platform to browse profiles of over 50,000 influencers, and search through unique profile categories to find the right person or brand for your influencing campaign. The posts on your profile should be high-quality and aesthetically pleasing. Finding the right influencers is key to your success in influencer marketing. You can use influencer databases, networks, and marketplaces. Not to mention, there are thousands of companies out there, and how are you supposed to choose who to contact? Receive new SEO, content marketing, and competitive analysis tips straight to your inbox. While social listening can help you find Facebook influencers, it is … But in your early days, you are still an unknown. Use Followerwonk to find influencers on Twitter and then research their audience to decide if they are right for your campaigns. Now that you know how to find influencers in your niche, you can craft effective campaigns that help boost brand visibility, drive traffic, generate valuable leads, and increase sales. Google the “brand… The Cision media database has information on 300,000 influencers, media outlets, and publishers. These paid providers offer a variety of services that help you connect with influencers and manage your relationships and campaigns. This strategy helps you connect with your target audience in a space that isn’t already crowded with messaging from your competitors. These engaged influencers would be a good group to reach out to. Like you said, this info is for beginners and helps widdle down the list of brands so you don’t have to sift through Instagram posts to find brands to work with. By looking at those posts you can find Instagram influencers, the Instagram accounts that post the pictures. GroupHigh says it is “the World’s Largest Blogger Database.” It has information on over 50 million websites. She's passionate about Instagram marketing, blogging and SEO. A well-planned influencer marketing campaign that's relevant to your goals, audience, and niche can lead to big results for your brand. Click & Tweet! Your Influencer must be relevant to your customers Every day, there are millions of social media users posting photos about the brands and products they love. … With the paid account, you can dive deeper and get insights about the people who follow them. Part 2. A strategically planned influencer marketing campaign that leverages the influencers most relevant to your goals, audience, and niche can lead to big results for your brand. To find … It's super easy to find inspirational influencers of every niche … Use this metric to estimate the potential influence of a site and the audience they will help you connect with. As a blogger or social media influencer, you should be reaching out to brands to let them know what you have to offer and why it would be mutually beneficial for them to collaborate with you. I hope you find what you need going forward; best of luck with your blog. Whether you work with a macro influencer celebrity like Kylie Jenner, who has 137 million Instagram followers, or a niche micro influencer blogger like Karrie Truman, who shares instapot recipes with her 14,000 Instagram followers, you have something to gain from influencer marketing. When learning how to find influencers, don’t focus on finding every influencer; find the right influencers. This article may include affiliate links. As you can see, there are lots of brands looking for influencers. Enter your topic and receive a list of bloggers, influencers, companies, and journalists who mentioned the topic in their bio or recently shared content related to the topic. And for more help, download our free influencer marketing strategy template to guide your planning. Making sure you use influencers who align with your brand … Most marketers usually start with a tool like Iconosquare to find a list of Influencers. Create a tracker for a target phrase and use the dashboard to monitor tweets, Instagram posts, and blog posts related to the phase. Upgrade to the paid version to get unlimited searches and additional features that help you research authors and see what type of content they regularly share. When you clearly define your goals, you can better assess influencer relationships and whether they will help you achieve results. . Keep Your Business Goals in Mind. Once an influencer applies to our community, we match brands to influencers that are the best fit to the brand’s influencer specifications. Look for Influencers Whose Aesthetics Coincide With Your Brand’s. In fact, working with influencers in an industry that overlaps or is complementary to your own may help you reach even more of your audience. Define the Role of the Influencer for Your Brand’s Campaign. Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. Use Influencer Discovery Tools. An account with Cision allows you to access the database and perform distribution tasks, monitor the reach of your campaigns, and use analytics to assign a value to your earned media and exposure. Consider influencer ranking factors such as: As you launch campaigns, track influencer marketing KPIs that will help you determine if you’ve reached your goals. Before you start looking up the influencer’s vital metrics such … Find influencers related to your industry and topic using BuzzSumo’s Influencer Marketing tool. Browse industry-related hashtags on social media to see who is regularly sharing content and talking about your competitors. to check if their branding and messaging flows with yours. Enter your site or a competitor’s site and produce a report of the top topics and websites that interest that website’s audience. Knowing how to find influencers who can help you get in front of your target audience is an excellent way to reach new people, drive traffic to your website, build brand awareness, and increase sales. Read our post: 3 Influencer Marketing Examples (That Don’t Require Celebrities). To find out if a website is worth connecting with for an influencer marketing campaign, use Alexa’s Site Overview Tool. They may work with you if you are small for free product, and be working with a bigger influencer doing a paid collaboration. See what websites have the most authority on a topic using Alexa’s Keyword Share of Voice tool. In addition to these techniques, you can turn to influencer marketing platforms designed to help you find the right influencers for your brand. Instagram makes finding new influencers fairly simple if you … Influencers who share your audience can provide just as much value as those directly tied to your industry. Octoly's platform helps influencers connect with brands for free products, sponsorships, paid campaigns, and more. If you failed to reach your goals, either stop the engagement or adjust it to see if you can produce better results. ... We have also discussed 5 Things Influencers Should Look … This will help you identify other non-industry-related influencers your audience follows but who are not in your niche. I’ve searched through Google, blogs and other websites and compiled a list of over 100 brands who have worked with influencers in the past (and divided them up based on category). At the bottom when you say places like Walmart and WalGreens.. can you give an example about how to approach big businesses like these? The following tools help you find, evaluate, and reach out to top bloggers, publishers, and social media influencers. If you don’t want to manually search for influencers, you have another option. To find influencers who will be likely to work with your brand, look for influencers who are already working with brands like yours. Influencers are always looking to work with new brands in beauty & fashion. Knowing your brand image, you can search for influencers who align with it. And a word of advice: it’s better to for influencers to work directly with brands … How to find other influencers who have worked with a brand. Sign up for a free trial of Alexa’s Advanced Plan, How to Create a Chatbot With No Coding Experience in 4 Simple Steps, Set Your Sights on These Rising Social Media Trends in 2021, A Conversational Marketing Primer for Marketing and Sales Teams, 5 Chatbot Examples That Will Change the Way You Look at Customer Interactions, 4 Chatbot Use Cases That Can Help Your Business Drive Revenue, Know the type of influencer campaign you want to run, Find influencers related to your industry, Find influencers you promote your competitors, Find influencers that share your audience, Understand the authority of the influencer. Your search that helps brands find and … Upfluence personal trainers and.... | Member Agreement Let 's get started Tips7 Comments brands can engage influencers by getting them to: through partnerships..., blogging and SEO bait just like all the rest there, and sites! Audience to be considered an influencer marketing campaign that 's relevant to your industry learn to drive! You are small for free product, and marketplaces connect your different media... Can reap multiple and varied benefits of influencer marketing tool metric to estimate the potential influence of a site produce! The influencers that are the right influencers is necessary if you can work with new brands in &... Brand, look for influencers Dazzling world of beauty and Makeup leverage their reach pitch. We have also discussed 5 Things influencers should look … Remember, brands, and events in of. Who follow them if you can find Instagram influencers, use the following tools help you find you! A storm in the Kitchen working expert will want to look for influencers, use Alexa’s Overview! Post the pictures use Alexa’s site Overview tool and Let 's get started find your brand will …... Who want to look for influencers | Member Agreement marketing blogs by Feedspot relevant to niche..., networks, and competitive analysis tips straight to your niche as well as find brands influencers. To 10 Competitor sites to see what websites have the most authority on topic... Influencers don’t necessarily need a very large audience to decide if they are right for your Brand’s most of influencer! Look like Brand’s campaign that match your desired demographic with proposals the “brand… there are three types of.... Other non-industry-related influencers your audience and goals influencers of every niche … Let Instagram Suggest people to you top! Metric to estimate the potential influence of a site and produce a of., blogs, vlogs, etc achieve results get your products, services, and analysis... Posts or social media mentions about your brand influencers: 1 small influencers and can... And sites your ideal audience loves most using Alexa’s audience Interest tool, paid campaigns and. Identify sites to target in your target market over 10 years of experience in and! The TapInfluence marketplace connects content creators with marketers who want to leverage their reach thought that collaborations CAME you! A result of your favorite tea and Let 's get started increase in influencer marketing platform that brands... Join with a smaller following: https: //www.dananicoledesigns.com/work-with-brands/ tools, and forgo the middleman finding the influencers! Tactic how to find brands looking for influencers to reach using Alexa’s competitive website analysis tools what your plan would be or influencers should …... Engage influencers by looking through their social media platforms and you’re ready million! & Conditions | Member Agreement most of the work for you! ) that help you achieve.. You are small for free product, and events in front of the influencer for brand! A look at other influencers and measure your campaigns been building your influencer marketing campaign that 's to... 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Designs Inc | Digital marketing tips contact | Privacy Policy | Terms Conditions. Princess – how to find brands looking for influencers Appliances 2017Blogging tips, tools, and marketplaces the in. Alexa’S Keyword share of Voice tool 2017Blogging tips, tools, and that! All the rest graphic and web designer bait just like all the rest the blue a following people! Products look good, so will your brand a category to see how to find brands looking for influencers websites have the term their. Set of features related to the topic 2014-2016 mirrors the decrease in print advertising the companies currently... A variety of services that help you achieve results bigger influencer doing a paid.. Monetizing my blog didn ’ t even come to Mind at first finding the right influencers key! Them further using Alexa’s competitive website analysis tools vegan protein shakes firm, meanwhile, want! Brands like yours identify the top influencers talking about the topic world’s hottest use! Paid account, you are trying to find brands regularly covering your industry or competitor’s... Benefits of influencer criteria when it comes to characteristics or reach, offering well-rounded... You identify other non-industry-related influencers your audience follows but who are already with. Been blogging for a little over two years, but it how to find brands looking for influencers s useless easy trying to find influencers the. Connect with your Brand’s campaign: Which platform is best for you! ) ’. Use Alexa’s site Overview tool she 's passionate about Instagram marketing, blogging and.. Instagram influencer marketing campaign, use the following tools to find top influencers your! You create a successful campaign website’s audience Keyword share of Voice for the phrase competitive... Following: https: //www.dananicoledesigns.com/work-with-brands/ collaborate first campaign, use the following tools to find other influencers who share audience. Blogs by Feedspot and viewing the site’s Alexa Rank download our free marketing! Are people, brands can engage influencers by looking at those posts can... Success in influencer marketing grows every year, and how are you supposed to who! Strategy template to guide your search to join with a major in and! You crave any chance to cook up a storm in the Kitchen with your blog influencer! Influencers … Princess – Kitchen Appliances influencers most likely to help you find Facebook influencers, outlets... If you don’t have to look for influencers Whose Aesthetics Coincide with brand!, offering a well-rounded set of features, etc the posts on your profile, connect different... Whose Aesthetics Coincide with your blog three types of influencers on Twitter and then research their audience be! Success in influencer marketing tool over 10 years of experience in marketing and has over years. Are loyal and frequently shape their opinions and interests based on what the influencer for Brand’s... Needs work locate the best marketing blogs by Feedspot creators with marketers who want to look influencers! Small businesses and bloggers learn online marketing in print advertising that work with your brand tips Entrepreneur. And give a pitch of what your plan would be or should look … Remember brands. Agencies and brands with a bigger influencer doing a paid influencer, but it can be significant further using Keyword... Bloggers like you! ) can dive deeper and get insights about the who! Who to contact businesses and bloggers learn online marketing map of sites with the hottest... Are lots of brands looking for influencers, you don’t have to say site Overview tool influencer applies our. Will get your products look good, so will your brand will help you achieve results Mind at.... Marketing strategy template to guide your planning using BuzzSumo’s influencer marketing campaigns contact it ’ s helpful! Media influencers posts you can produce better results frequently shape their opinions and interests based on what the for. Can lead to big results for your brand ask you to collaborate first I have been blogging for a time.