Calluna has been used to incorporate that friendly touch to the texts. It is available in 3 font weights – medium, semibold, and bold and their italic representations. A serif font is easily identified by the “little feet” that appear at the ends of the letters being used. In this roundup, we feature some of the best serif, script, and sans-serif fonts you can use to craft professional logo designs for different types of brands and projects. Well-suited for headlines & fancy logos, the font emphasizes the modern and elegant personality that the font features and has been inspired by the style found with the Didone typefaces from the 19th-century. Go with a serif font. Liberation Serif. Designed by Adrian Frutiger, the Linotype Didot font pays respect and tribute to one of the most important print shop and font foundries in France during the 18th and 19th centuries. Because flashy and trendy fonts go out of style. If you’re ready, let’s get started, here are the best 10 serif fonts for logo design & branding. Designed by Gareth Hague in 1998, its high contrast nature is available in 3 font weights – light, medium, and bold. If you are looking for a Serif font that aligns perfectly with the large headline display, Noe Display is here to solve this problem for you. Cammron is a modern dashing serif font family. The font comes with uppercase and lowercase characters and lots of alternates. We have made a list of Best Serif fonts that will help you redesign your text or material. By sticking with best Google web fonts, people “in theory” will prefer the font they see. A high contrast serif design that could be perfect for personal as well as commercial use. This font is suitable for everything from poster titles to packaging designs, logos, website headers, and much more. And you certainly shouldn’t use the default fonts in your computer to design logos. 07. This contemporary typeface font is suitable for corporate and personal layouts. You can depend on this font for absolutely anything. The Didot family were active designers as well as printers, typeface designers, inventors, intellectuals as well as publishers during this era. This font would be perfect for magazines and books. See here for the best SANS-serif fonts for clean & minimal logo design. The font comes out-of-the-box with 6 different weights, making it incredibly versatile, shoud you want to mix and match when creating your logo. In a search for the best Serif fonts that will help you make your brand stand out? Logos should be memorable, clear, and readable — which is a good reason to use a geometric sans serif font when designing them. It is a modern classic that works well for both text and display typography. While it is technically a slab-serif font, the ITC Lubalin Graph font helps convey a no-nonsense look, that while strong, can be perfect for a modern design, especially with the lighter weights. Every company or blogger needs their own logo — or a visual representation of the company that becomes an immediately recognizable reminder of the brand. This font is available in roman and bold weights without any italic designs. If you get trouble while differentiating between capital and small caps, Lucida would bring justice by presenting simplicity. 7. If you want to have many fonts options to choose from, Palatino is an ideal choice. Jazmin. With eight font weights ranging from Standard to Standard Black Italic, ITC Caslon 224 has a large x-height, a very high contrast between think and thick strokes and also provides transitions between the different weights smoothly. It’s the internet’s favorite typefaceand one of the cool fonts that millennials love. The best part of this font is the curvy edges on its alphabets. Going with the Google logo example, the old Google logo was set in serif font while the new one is set in a geometric sans serif font: Artifex is a warm typeface that has some rough edges and gorgeous characteristics across the board. Like a melting pot, Recoleta combines many different aspects from fonts of the past to create something new, fresh, and with a modern flavor. Addington is a simple but elegant alternative to the many Google Fonts making strides in the serif space. FF Casus is rather new to the Serif Family as it was designed by Eugene Yukechev in 2016. The clarity and simplicity of this font are what makes it so stylish. This Serif font was designed by Christopher Burke in 1994 and is available in 5 weights – regular, book, bold, extra bold, and black as well as their italic representations. So, it becomes important for you to choose the right Serif font. It was designed by Lorenzo Pancini and Andrea Tartarelli. Jaquel Minimal Display Logo Typeface Modern, clean, and yet charming – Jaquel is a vivaciously fun logo font! Below you’ll find the very best free logo fonts to use in a range of branding projects, from corporate identities to cafe branding. Mailchimp’s 2010 rebrand included a switch to Cooper Light, a move that was seen by many as the spearhead in a retro serif-digital fusion that continues to grow among brands. Download the ship logo. This font is perfect for newspaper headlines, logos, and even online blogs. ... Metropolis is a geometric sans serif with versatility for use in logos or body copy. Having an arsenal of quality fonts is essential for web and graphic designers. ITC Lubalin Graph is a 1974 design which is based on an earlier sans serif font that was designed by Herb Lubalin, ITC Avant Garde. A font that symbolizes the professional approach is still one of the most popular fonts. We publish content related to resources, themes, templates, online success stories, interviews and more. A classic serif font that was designed by John Downer in 1990. Designed by Antonio Mejia in 2016, Gabriela Stencil has a unique character while being part of a classic font family. Download it at Behance. It is available in numerous font weights such as regular, bold, and black. Required fields are marked *. Serif fonts are great for adding a touch of sophistication … Article Introductions can get a new touch with this font. Sans serif fonts are letters that have smooth edges and lack the “feet” of their serif counterparts. To offer a bit of help, we wanted to focus on ten of our favorite Serif fonts you can use when branding or designing a logo with a clean and elegant look. We want to mix that with a more subtle font for the detail or subheader elements so they are read second. It is considered as a standard in terms of selection. Arcadia is a hairline sans serif font with a feminine vibe. It has 4 font weights available, namely […] Best Serif Fonts (updated for 2020) Listed below in no particular order are some of the nice serif fonts which can be used for all sorts of design – UI design, posters, logos, headlines, and book covers. Designed by Morten Rostgaard Olsen in 2001, FF Olsen was created for small texts. If you feel like you have seen this font somewhere, you are not wrong. The modern printed materials could benefit a lot from this font as it is known for its clarity. The Best Modern Fonts for Logos in 2020. These fonts can look soft, traditional or elegant. Available in numerous font weights such as regular, bold, semibold, and italic, Arno is another Serif font that was designed by Robert Slimbach. Designed by Jan Tschichold and Akaki Razmadze, Sabon was created to combine identical letterforms for both monotype and linotype machines. Serif logo fonts have decorative “feet” at the ends of each letterform and evoke a polished, classic feeling. And in 2 years, your on-the-edge logo looks dated and like you aren’t a company that keeps up with the latest changes in your industry. Doing a search for Serif fonts can lead you down the proverbial rabbit hole with all of the options there are to choose from. Inspired by geometric principles and grounded in sans-serifs’ readability, Jaquel is a perfect fit for logos for modern companies; from tech, to fashion. The graceful stability of Bembo makes it ideal for advertising and packaging products. They are the fonts that have small extended lines at the edges of its characters, also known as serifs. Perfectly distributed curves with elegant design make ITC Charter so popular. Try matching your personality-filled title text with a simple sans serif or a script font. A rather new member of the Museo superfamily, it was designed by Jos Buivenga in 2008. Designed to look good in applications from headlines to packaging, this is an extremely versatile font family. Designed by Mark Simonson in 2011, the Bookmania font type has all of the features that you may expect to appear when using a modern digital font family. It was widely used in books and other long-form texts due to its ability to add weight to texts and readability. ; Popular sans serif fonts include: ‍Helvetica ‍ Univers; Futura; They create kind of clean, sleek and modern feel to your brand. Serif and Sans Serif fonts are tremendously popular by almost everyone in the web world or even broader. A serif font is quite easy to recognize. Designed in 1932, it is still used while writing business letters. This font clearly makes a bold and modern impression on viewers. There are two broad groups of fonts to consider: serifs and sans serifs. It was designed by Theophile Beaudoire in 1860. Out with the old, in with the new. 10 Best Modern Serif Fonts 1. Baskerville is a serif font, which is considered a transitional font. Originally designed by Giambattista Bodoni in the 17th century, Bondoni was created exclusively for large printings. It is a part of the Bookmania font family. This website uses cookies to ensure you get the best experience on our website. It is known for its readability and can be used in printing books. Designed by Frank Piermont, the Rockwell slab serif font is an excellent choice for use in branding, logos, headlines, as well as any display uses. The best quality of this design is that it looks like a merger of Sans and Serif that could be a perfect opportunity for designers to design logos. Yes, Garamond. If you’re looking for a quotation poster, magazine cover or the occasional lawyer logo, Darius wouldn’t make a bad first choice. One thing that you’ll notice instantly with this font is that all the counters in the typeface are open. It is a part of the Bookmania font family. This forces the character widths to match between different styles and also gives the italic typeface its characteristic narrow f. With 10 styles, 658 swashes and a multitude of expert features, Bookmania is a font that any logo design can benefit from. Impact is one of Hollywood’s most well-known typefaces and a design masterpiece on its own. You can use it for headlines and body texts. Work Sans is a great flexible font. As a revival of Bookman Oldstyle, designed in 1901 and the Bookmans font family from the 1960s, the Bookmania font family has the features that you need to make your logo design excel. This font is great for designing elegant logos, quotes, magazine covers, wedding cards, invitations, and branding. This is because serif fonts are commonly perceived as old-fashioned. Designed to not only be an accurate font when it comes to legibility but can also present a feeling of being wild and bold. Using a clean and elegant Serif font in your logo design not only makes it sophisticated, but it can also add a bit of exciting flair to your design. Its stark contrasting lines are best used in headlines and projects with big type. regular, medium, bold, and semibold. This is due to its legibility. Looking at the works of Herman Hesse and Aldous Huxley for inspiration, the team found the concepts of duality, surrealism, and wildness frequently appeared, fueling the design process. In the 1960s, a new typeface was requested by the German Master Printers’ Association to be designed and produced identically on both Linotype and Monotype machines in order for both the text and technical composition would match. The font style gives an impression of you or your brand’s personality. Goudy has been a fan-favorite for display and advertising designs. A part of Times superfamily, Times is believed to be the most used serif font of all time. We hope that our list of the ‘best professional serif fonts for logo design’ can provide you with some options you might not have considered before and inspires you. 224; Sabon; Bookmania; Gabriela Stencil; Each font listed below has a brief description & font preview. If you go through the structure of this font, you’ll recognize that there are many similarities with the Bodoni. Really nice article, We are going to use these tips for future designs of our clients. Fonseca – Art Deco Font Family It also has its roots in film and advertising, making it perfect for your business logo. It is available in 5 weights and their italics – light, regular, bold, semibold, and black. Georgia is certainly one of the most charming and stylish Serif fonts. Walbaum is a beautiful and clear font that looks very distinctive as compared to its competitors. Designed in 2018 by Diego Aravena and Salvador Rodriguez, the Hermann font family is one of the design teams most readable fonts available so far. Its high contrast design with tight spacing makes it one of the top 50 Serif fonts. Inspired by the ancient style, Trajan is an elegant font style that will give your text an old-school look. Bodoni – Vogue The Bodoni font is an elegant typeface that’s favoured by many top fashion brands, such as Vogue. Memphis font can not only be used for technical fields but also it can be considered for other purposes such as logos and packaging. The spacing between the letters is so exquisite, Harbour is best for magazines and headlines. If you're creating a logo for a company, here are 20 great fonts you might want to use in your design. Fogtwo No5. Designed by Robert Slimbach in 1992, Minion provides the sophisticated touch needed in a font style. This font is available in 7 weights and their italics – thin, regular, semibold, CYR light, CYR bold, CYR extra bold, and heavy. For example, the version of Gill Sans on Adobe Fonts is known as Gill Sans Nova.I do my best to keep this collection up-to-date, but the availability of certain fonts … Your email address will not be published. Adobe Caslon is one of the simplest fonts and has achieved legendary status among the typographers. Designed by Manh Nguyen, this font has light strokes and it’s perfect for magazine titles as well as logos. Bebas Neue. Designed by Matthew Carter, Georgia has a friendly typeface that can be easily understood even at a low screen resolution. This 1965 font by typeface creator Geoff Lee is of high-value to many advertisers. Designed by Manushi Parikh, the Begum font truly shines when used with texts of a shorter length, article introductions that are multiple lines and even on packaging. Century can be used for logos, of course, and is a standard font in newspapers and magazines. This means we may make a small commission if you make a purchase. A wedge serif type font, Blacker was designed to be a take on the “evil serif” typeface genre. The character shapes may be identical between the two designs although Lubalin Graph adds a slab serif feature. For many designers, when it comes to designing a clean and elegant logo for a company, using a Serif font in their designs helps to add a little bit of flair & sophistication to the brand. The lines are straight and speak of a very conscious choice in design. Meta Serif is available in 6 font weights – light, book, medium, bold, extra-bold, and black. BeginDot is a daily resource site for online startups. Frutiger’s Linotype Didot design is a sensitive interpretation of the French Modern Face Didot font and gives any text you use it for, a classic and elegant feel and at the same time paying respect to the original Didot family. Designed in the early part of the 20th century, Perpetua is available in 3 font weights – light, roman, and bold. That’s what this list is for. 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